Monetize Your Expertise: ChatGPT Prompts for Course Creation (Step-by-Step Guide)
Introduction: Your Knowledge + ChatGPT = A Monetizable Course Engine
Hey — I want you to imagine something: what if creating your next online course was drastically faster, clearer, and more scalable — with ChatGPT as your trusted co-pilot?
You already have the expertise. The know-how, the stories, the unique angle. But turning that into a course — the outline, lessons, quizzes, marketing copy — is often the bottleneck. That’s where ChatGPT prompts come in.
In this post, I’ll walk you through:
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Why using ChatGPT prompts is a powerful lever for course creation
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How to structure prompts to get high value output
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A detailed, step-by-step guide (from idea to launch) using prompts
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Real examples (prompts & responses)
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Monetization strategies and business models
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FAQs you’ll want answered
By the end, you’ll have a system: your brain + your expertise + ChatGPT prompts = a profit-generating course machine.
Why Use ChatGPT Prompts When Creating a Course?
Before we dive into how, let’s anchor why this matters.
1. Dramatically speed up content creation
Research, drafting scripts, designing assignments — these tasks are time sinks. Prompts help you get leaps forward in zero to minimal time.
2. Overcome writer’s block & blank page anxiety
If you stare at an empty screen scratching your head, a prompt can give you starting ideas, structure, even polished drafts.
3. Maintain consistency & coherence
When you define tone, style, structure in your prompts, ChatGPT can help maintain a unified voice across modules, lessons, quizzes, etc.
4. Scale & replicate
Once you have prompt templates, you can reuse them for new courses, refresh old content, or spin off related mini-courses.
5. Lower barrier to entry
You don’t need a big team. You can iterate, test small, pilot fast — letting AI shoulder part of the load.
Yes — ChatGPT won’t replace your unique voice, but used well, it amplifies your capacity.
Understanding Good Prompt Engineering (for Course Creation)
To use ChatGPT effectively, you need more than just random prompts. You need prompt engineering — purposeful, structured, iterative input to get better output.
Here are core principles I lean on:
| Principle | What It Means | Why It Matters |
|---|---|---|
| Role & context | Ask ChatGPT to “play the instructor, course designer, or marketing strategist” | It shapes how the AI responds (tone, depth, structure) |
| Clear objective | Specify: “Generate module outline,” “write quiz questions,” “design assessments” etc. | Prevents vague / bloated responses |
| Audience & constraints | Include your target student profile, time constraints, style preferences, etc. | Ensures the content fits your learners |
| Examples & reference | Provide a sample (module, style, competitor) for style alignment | Helps ChatGPT mimic pacing, structure, voice |
| Iterative refinement | Ask follow-ups, refine, ask “improve this,” “give more examples,” etc. | First draft rarely is perfect — refine toward ideal |
| Specify format | “List (bulleted), table, numbered steps, quiz format” etc. | Makes the output more ready to use |
Academic research is increasingly acknowledging the importance of structured prompt frameworks — e.g. frameworks such as Prompt Canvas to design more effective prompts. Also, educational AI frameworks like GAIDE integrate AI into instructional design workflows.
In short: prompts are your tools. The better designed they are, the more value you get.
Step-by-Step How to Monetize Your Expertise via ChatGPT Prompts for Course Creation
Here’s a full process you can adapt. Think of it as your “AI-powered course factory.”
Phase 1: Choose & Validate Your Course Idea
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Brainstorm from your expertise
Use prompts like:“You are an expert course strategist. Given my domain [your niche or expertise], suggest 5 promising course ideas that align with market demand and audience pain points.”
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Validate with audience feedback & market research
Prompt:“Generate a short survey (5–7 questions) I can send to my audience to test interest in course idea X. Include ideal scale (yes/no, rating, open).”
And:
“Provide 3 competitor courses in my niche (topic: X), their price points, strength/weaknesses, and gaps I could fill.”
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Select MVP (minimum viable course)
Choose one idea. Then prompt:“Create a minimal viable course version of [chosen topic] with 3 modules, each module having 2–3 lessons, and one assessment each.”
This validation-first mindset reduces risk and ensures you build what people want.
Example prompt & response snippet (fictional):
Prompt:
“You are a course strategist. Given expertise in digital marketing for local small businesses, suggest 5 course ideas with unique angles.”
ChatGPT might respond:
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Local SEO mastery for brick-and-mortar
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Social media ads on a shoestring
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Google Business Profile bootcamp
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Local collaborator marketing (partnering with local brands)
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Email & SMS funnel for local service businesses
You pick one, validate, and proceed.
Phase 2: Outline & Curriculum Design via Prompts
Once idea is clear, produce the course structure.
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High-level module outline
“Create a detailed module outline for course ‘Local SEO Mastery for Small Business’: list modules, titles, key topics, suggested order.”
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Lesson breakdowns
“For module 2: local keyword research, write 3–5 lessons. For each: title, 2–3 subtopics, suggested format (video/text/worksheet).”
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Learning objectives & outcomes
“List 2–4 measurable learning objectives for each module, and 1 overall course objective.”
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Assessment / quizzes / assignments
“Generate for each module 3 quiz questions (multiple choice / true-false / short answer) and 1 applied assignment.”
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Supplemental resources, worksheets, cheat sheets
“Design 2 worksheets for module 3: (1) keyword brainstorming template, (2) local competitor audit checklist.”
You can chain prompts: you generate outline → feed it back in prompt to get quizzes → feed quizzes for improvement → etc.
💡 Many prompt collections for course creation exist. For example, Uteach offers 25 detailed prompts covering idea to launch. Thinkific also curates 70+ prompts for course creators.
Phase 3: Draft Content (Lessons, Scripts, Narratives)
With structure in place, produce lesson content.
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Draft lesson scripts / outlines
“Write a 1,500-word text lesson for ‘Module 2, Lesson 1: Local Keyword Research’ targeted at beginners. Include examples, steps, and warnings.”
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Video narration / script version
“Convert that text into a video narration script (for ~10 minutes), with speaking style, pacing, emphasis cues.”
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Bullet summaries / “key takeaways”
“Generate 5 concise bullet takeaways for the above lesson.”
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Examples / case studies
“Provide 2 local business examples applying local keyword research — with real or invented data, process, and results.”
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Common mistakes / pitfalls
“List 3 common mistakes learners make in local keyword research, and how to avoid them.”
Iterate, refine with follow-up prompts: “Make tone more conversational but professional,” “Add a metaphor,” “Simplify this section,” etc.
Phase 4: Design Course Materials & Visuals
Course isn’t just text — you’ll want slides, worksheets, images, graphics.
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Slide deck content
“Create PowerPoint slide titles and bullet content for Module 2: Local Keyword Research. Suggest visuals or charts.”
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Worksheet / template text
“Write worksheet prompts: e.g. ‘List your top 10 local keywords, assess search volume, competition, and assign priority.’ Provide copyable table format.”
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Quiz / assessment formatting
“Format quiz questions as JSON or CSV so I can import into LMS.”
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Image / visual prompts (for designers / AI image gen)
“Suggest 3 infographic ideas for explaining local keyword research: theme, layout, icons.”
You can pair with AI image generation if you have that tool.
Phase 5: Marketing, Sales Copy & Funnel Prompts
A course needs launch & marketing strategy. Use ChatGPT to assist.
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Course title / subtitle / positioning
“Given my course on local SEO mastery, generate 5 title + subtitle combinations with strong benefit language and keywords.”
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Sales page copy / landing page
“Write a compelling landing page copy: headline, problem, solution, modules, benefits, testimonials (fictive), call-to-action.”
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Email launch sequence
“Draft a 5-email launch sequence (pre-launch, launch day, reminders). Each email subject, body content, CTA.”
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Social media posts / content teasers
“Generate 10 social media post captions / snippets (for LinkedIn / Twitter / Facebook) promoting the course, capturing pain points & benefits.”
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Ad copy / paid promotion prompts
“Write 3 versions of Facebook / Meta ad copy (headline + description) targeting small business owners, promoting the local SEO course.”
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FAQ section / objection handling copy
“Write 5 common objections a buyer might have, with response copy to include in FAQ or sales page.”
These marketing prompts help you not only build content but also attract students.
Phase 6: Pilot, Feedback & Iteration
Once your MVP is built, pilot it. Use ChatGPT to refine.
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Pilot feedback survey / prompt
“Generate a feedback survey (8–10 questions) asking early students about clarity, pace, usefulness, missing topics.”
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Refinement prompts
“Based on feedback that module 3 felt thin, expand module 3: add 2 more lessons, deeper examples.”
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Beta testimonials / case study drafts
“Write short testimonial drafts based on feedback quotes (for promotional use).”
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Refine marketing copy using social proof
“Update sales page copy by inserting testimonials and improved language.”
This iterative loop ensures your final course is more polished and customer-aligned.
Phase 7: Launch, Monetize & Scale
Finally, launch and think about scaling & monetization.
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Pricing / tiers / bundles
“Suggest pricing tiers (basic, pro, premium) for this course. What features or bonuses to include at each level?”
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Upsells, cross-sells, bundles
“Generate ideas for upsell offers (coaching, templates, done-for-you service) that align with the course.”
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Affiliate / partner program prompts
“Write a partner / affiliate recruitment email and guidelines for affiliates promoting my course.”
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Retention / community prompts
“Develop weekly prompts / content ideas for a course community or membership extension.”
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Refresh / evergreen update plan
“Plan a quarterly refresh schedule: which modules to update, how to solicit learner feedback, how to spin new mini-modules.”
With these, you turn a single course into a living income asset.
Real-Life Example Walkthrough (Fictional but Plausible)
Let me share a condensed example of how you might use this process for a niche course.
Your Background / Expertise: You’ve worked 5 years in sustainable gardening, with particular success in urban balcony gardening in small apartments.
Goal: Create “Urban Balcony Garden Mastery” course.
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Idea generation & validation
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Prompt: “Suggest 5 course ideas related to balcony gardening, especially for small apartments.”
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You pick “Optimized Edible Balcony Gardens.”
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Validate via survey prompt to your Instagram / newsletter subscribers — 80% vote “yes I’d enroll.”
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Outline & curriculum
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Prompt: “Outline modules: planning, soil & containers, plant selection, water & care, pests, harvest & scaling.”
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ChatGPT returns 6 modules, each with 3–4 lessons.
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Drafting content
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You prompt for “Lesson: container soil mixes” → ChatGPT gives a detailed 1,200-word guide, examples, common mistakes.
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You convert that into video narration script, bullet version, and infographic suggestions.
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Marketing copy
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Prompt: “Generate 3 catchy course titles & subtitles for Balcony Gardening for Edibles.”
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Choose one, then prompt landing page, emails, social media posts.
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Pilot & feedback
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Launch a mini beta to 30 people. Use a feedback survey prompt.
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Adjust module pace, add mini-slides, clarify certain topics.
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Launch & monetize
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Use bundle suggestion prompt: “Offer premium tier + 1-on-1 coaching, plant sourcing list, private group.”
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Use enrollment email sequence prompt.
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After launch, continue to ask ChatGPT to help you refresh module content each year with new plant varieties, climate changes, etc.
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Over a few months, your course generates revenue, helps students, and because the core is built via prompt templates, you can spin off “Winter Balcony Gardening,” “Herbs Only Balcony,” etc.
Monetization Models & Strategies
Beyond just selling a standalone course, think about different ways to structure and expand:
| Model | Description | Pros / Considerations |
|---|---|---|
| One-time purchase (fixed price) | Students pay once for lifetime access | Simple; works best in evergreen niches |
| Subscription / membership | Monthly fee, ongoing content updates | Stable recurring revenue, but continuous content demand |
| Tiered / premium versions | Basic vs Pro vs VIP (with coaching, templates, community) | Can capture different segments; upsell potential |
| Cohort launches | Limited-time enrollments with live components | Creates urgency; fosters community & accountability |
| Live + recorded hybrid | Some modules live, some on-demand | Engages learners; you can refresh the live portions each cohort |
| Micro-courses / mini-workshops | Smaller, low-ticket products | Good entry point / funnel into full course |
| Bundles & cross-sells | Combine with other related courses or services | Increases average order value |
| Affiliate / partnership | Get others to promote your course for a cut | Leverage other audiences |
| Corporate / B2B licensing | Sell your course to businesses / organizations | Higher ticket; extra negotiations |
| Upsell / add-ons / coaching | After course, offer consulting, done-for-you, or advanced modules | Captures high-value leads |
When you generate course with prompts, you can simultaneously prompt for these monetization ideas, compare pros/cons, and design tiered offers.
Example marketing prompt:
“Given my course on urban balcony gardening, propose 3 pricing tiers, with feature differentiation (e.g. basic, growth, VIP). Then write feature descriptions and a pricing table.”
You can then ask: “Generate objections for the price and responses” to refine your sales copy.
Best Practices & Tips (from Experience)
While prompts are powerful, here’s what I’ve learned that multiplies success:
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Always add your human touch
Even the best AI drafts need your voice, anecdotes, and context to shine. -
Don’t over-automate everything initially
Start with core modules; leave some space for flexibility or tweak later. -
Test small & pilot
Don’t build a 30-module course before knowing demand. Launch a mini version first. -
Capture feedback early
Use surveys, interviews, even ask ChatGPT to generate those survey questions. -
Iterate: prompt → refine → re-prompt
Don’t accept first output; ask for improvements, shorter versions, analogies, clearer examples. -
Maintain version control
Keep your prompt templates and generated drafts organized (folder by module, version numbers). Version drift is real. -
Update regularly
Use ChatGPT to help you refresh content annually (e.g. “Update this lesson with new trends from 2025”). -
Be transparent where needed
If using AI-generated examples, ensure accuracy especially with data, citations, or medical/financial advice. -
Use schema / SEO scaffolding
When you publish the course blog or landing pages, wrap your FAQs in FAQ schema, optimize headings, use alt text for visuals. -
Protect course exclusivity / prevent content scraping
If you worry about piracy, consider drip delivery, membership access, or watermarking worksheets.
FAQs + Answers
Here are ten frequently asked questions you might have — and my answers.
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Is using ChatGPT to build courses “cheating”?
No. ChatGPT is a tool. You still bring your lived experience, judgment, refinement, and human insight. AI accelerates your output, but you’re the curator and quality gatekeeper. -
How do I ensure the content is accurate / up to date?
Always fact-check AI output, especially for stats, trends, case studies, and domains that shift often. Use your own references, industry sources, or add disclaimers. Periodically prompt ChatGPT to update with recent data. -
Will all my courses start sounding the same (lack uniqueness)?
If you rely on generic prompts, yes. But by injecting your voice, stories, examples, and constraints, you maintain uniqueness. Use prompt templates as scaffolding, not final copy. -
How many hours should a student investment be?
That depends on topic complexity and depth. For a niche, value-driven course, 4–10 hours of content (plus assignments) is a good MVP. Use prompts to help you benchmark: “What is a reasonable course length for beginners in X niche?” -
What niche or topic is ideal for this AI-powered method?
Any knowledge-based domain that doesn’t require heavy hands-on instruction. Think business, digital skills, writing, marketing, self-improvement, specific technical skills. For domains needing in-person practice (surgery, physical craft), AI is supplementary. -
What if prompts generate low-quality or generic content?
Use more specific prompt context, constraints, examples, tone instructions, and ask for multiple variations. Then “improve,” “shorten,” “add example,” etc. Prompt engineering is iterative. -
Can I sell prompt templates themselves instead of courses?
Absolutely. Many creators monetize prompt bundles, prompt coaching, or prompt libraries. (See “sell AI prompt templates” strategies). But combining prompt templates + courses gives you leverage. -
How do I price a course built partly with ChatGPT support?
Price based on value to the learner, outcomes, your authority, and comparable market pricing — not on how it was built. If your students achieve transformation, you can price premium. -
Do I need a large email list or audience first?
It helps, but you can start small (beta group, micro-launch) and grow with content marketing, partnerships, or affiliate promotions. You can also use prompt-generated content (blog, social) to attract your first students. -
Is ChatGPT usage sustainable as AI evolves?
Yes — prompt templates, frameworks, and your human curation remain valuable. As models improve, your prompt skill becomes more of a competitive edge. But always maintain your own insights, updates, and quality control.
Potential Objections & How You Might Overcome Them
Because people hesitate, let me pre-address common resistances:
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“It feels inauthentic / robotic.”
Response: your human edit, examples, voice, stories make it authentic. Think of ChatGPT drafts as scaffolding, not final. -
“I don’t trust AI with quality.”
Response: Use AI for drafts, outlines, prompts. Always review, refine, fact-check. You remain the quality gatekeeper. -
“It feels like everyone will copy each other’s AI prompts.”
Response: Your niche, your examples, your thought process differentiate you. Use prompts as base but always customize. -
“I’m not techy / AI-savvy.”
Response: Start with basic, simple prompts. As you see the value, you’ll learn by iteration. You don’t need to be an engineer — just curious and consistent. -
“What if the course doesn’t sell?”
Response: That’s why the validation and pilot phases exist. Start small, test, then scale. Use refunds, feedback loops, marketing. AI helps reduce risk.
Implementation Checklist & Timeline (Suggested)
Here’s a rough timeline and checklist — adapt based on your schedule.
| Week | Focus / Milestones | Key Tasks |
|---|---|---|
| Week 1 | Idea & validation | Brainstorm + prompt for ideas, send survey, analyze responses, select MVP |
| Week 2 | Outline & curriculum | Prompt module / lesson breakdowns, objectives, assessments |
| Week 3 | Content drafting | Prompt each lesson + script, review & human edit |
| Week 4 | Materials & visuals | Create worksheets, slides, image prompt designs |
| Week 5 | Marketing prep | Sales page, email sequence, ad copy, launch plan |
| Week 6 | Pilot launch | Invite beta students, collect feedback with survey prompts |
| Week 7 | Refine & iterate | Use feedback to expand, polish, adjust content |
| Week 8 | Full launch | Open registration, deploy funnel, monitor metrics |
| Ongoing | Update, scale, repurpose | Refresh content, spin off mini courses, affiliate partnerships |
You may compress or stretch timelines; the key is to maintain momentum and use prompts to stay efficient.
Final Thoughts & Encouragement
You now have more than just ideas — you have a map. A system. A prompt-powered engine you can engage to build, test, launch, and scale courses grounded in your expertise.
AI, especially ChatGPT, is not a crutch — it’s a multiplier. It lets you offload time-consuming tasks so you can focus on what matters: your unique insights, student feedback, and value delivery.
I encourage you to pick one niche idea today, write your first prompt, and see what emerges. Even a rough draft is progress. Iterate. Push. Refine. And before long, you’ll have a course that earns, serves, and scales.
If you want help turning this into a series of blog posts, prepping your prompt templates, designing visuals, or refining copy, I’m ready to assist.
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